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Home: Sukhbir features in cross-cultural video |
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| Published: 2004-10-06 |
| Sukhbir features in cross-cultural
video |
| India Post News Service |
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 NEW
YORK: NU WAY Advertising, a member of Association of American
Advertising Agencies, in association with Gurmeet Sodhi of World
Wide Financial Resources and Club 2X Records is producing an album
with a global collaboration of musicians.
Reggie Benjamin’s video titled Turn stars Benjamin himself along
with Punjabi pop star Sukhbir and Hollywood’s Brande Roderick.
Benjamin, who is signed to CLUB 2X Records and is managed by EEG
entertainment creates a brand of fusion music which has attracted
bhangra star Sukhbir and Brande Roderick of Baywatch, Starsky &
Hutch fame to star in this upbeat foot tapping creation. ‘Turn’ is
Reggie’s new single and is an upbeat Latin dance number with bhangra
and Asian beats. He has recently performed in the ‘Hands 2 India’
charity show in LA with Michelle Branch, Macy Gray and Kimberly
Locke.
Sharanjit Singh Thind, CEO NU WAY Advertising states, “Music is an
exciting global art, transcending borders and breaking new grounds
for the future. We support everything glorious and crossover and
will continue to do so.”
‘Turn’ is being directed for NU WAY by Manan Singh Katohora who
starred in movies like Flavors, Indian Fish in American Waters.
Real estate consultant Gurmeet Sodhi of World Wide Financial
Resources, said she was happy to be part of this amazing project
that encompasses various cross-cultural elements in terms of music,
artists, direction, production as well as the video styling.
Mark Shayatovich of Club 2x Records
states, “I hope that this video will break the cultural barriers in
the Western world and hopefully this video will become a ground
breaker for other Asian artists to cross over into the mainstream.”
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