Reggie Benjamin and singer Sarah Kozer in the studio (Photo: Courtesy, www.2x-centrix.com)

Indian-American musician Reggie Benjamin, who combines traditional Indian vocals with soul and elements of Chicago house music, is declaredly using a gimmick to promote his debut album,  2x-Centrix.   He has gotten  Joe Millionaire  runner-up Sarah Kozer to sing for his single,  Crazy Funky,  off  2x-Centric,  giving him a high launch pad for the album and extending Kozer  15 minutes of fame. Benjamin lives with his parents, who are of South Indian heritage, in the Chicago suburb of Hinsdale. He has claimed in published stories in the press, including the Tribune and Sun-Times, that audiences of his concerts in India are sometimes in the range of 12,000.